RIM Buys Cellmania.

Congratulations to Mark S and others from MSX ! Now you go tigers and make mobile ads happen ! (via GSMA)

RIM bolsters app distribution capabilities with Cellmania buy

Research In Motion (RIM) has acquired Cellmania, a developer of mobile content delivery technology, in a move seen as the company's attempt to bolster its BlackBerry App World content store. According to a statement on the Cellmania website, the company will “continue to bring our expertise in Application Storefront development to the BlackBerry platform." Its product portfolio includes a white-label content distribution system and device home-screen management technology. The company’s website lists operators 3, AT&T, Orange, Sprint, Telstra, T-Mobile, Telefonica O2 and Verizon Wireless as customers.

So far, it has not been revealed what RIM intends doing with Cellmania’s technology, nor whether it intends continuing to support its multi-platform development efforts – Cellmania’s website lists several Android-specific products, as well as support for Java, Symbian OS and Windows Mobile products. Last week, RIM was linked with an acquisition of mobile advertising network Millennial Media, in order to give it a position in this growing marketplace. The Financial Post suggests that the “real prize” in the Cellmania acquisition may be Ronjon Nag, Cellmania’s co-founder and CEO, who it describes as a “sort-of mobile genius." Nag holds patents wireless applications, user interfaces and new m-commerce distribution methods of mobile applications and devices. He was previously a vice-president and general manager at Motorola.