Apple: 450K Beatles LPs In 7 Days

I still don't understand why Apple has made such a big deal of carrying the Beatle's catalog. And want to make this a milest
(From Barron's 11/23/2010)

By Tiernan Ray
The Guardian’s James Robinson reports EMI has sold over 450,000 Beatles albums on Apple’s (AAPL) iTunes in the seven days since Apple made the band’s records available online.
Robinson cites an EMC “insider” saying it was “a pretty amazing achievement.” Robinson notes only one song made the U.K.’s top-40 list for the week, Hey Jude, while the “red” and “blue” albums were the only Beatles LPs in the charts this week. Industry folk wonder if the re-releases might have done better with a staggered release.