My nike fuel band is awesome, I have 430,000 fuel points as of today. When I read last week-end that a small startup raised $11m on kickstarter to bring to market an ipod nano-like wristwatch I thought I would post my thoughts.
[Reproduced from the NYTimes]
Disruptions: The Next Wave for the Wristwatch
Cellphones have already muscled onto watches’ turf as a time-telling tool. Now, some of the biggest technology companies are eyeing your wrist, too.
Companies like Apple, Nike and Sony, along with dozens of start-ups, hope to strap a device on your wrist.
It is quite a disruption for the wristwatch, which has not actually been around all that long. Though said to have been invented in 1868 by the Swiss watchmaker Patek Philippe, it didn’t really catch on until after World War I. Before that, people carried watches in their pockets or on chains.
“Watch manufacturers were asking themselves this in the 1900s, if it made sense to have a watch in their pocket,” said Blaise Bertrand, industrial design director for IDEO, a design company. “I think that’s the same question that is being asked now, but it’s in a completely different context with the smartphone in our pockets.”
The new wrist devices won’t replace smartphones, but rather connect to them. Most will continue the basic task of telling the time, while eliminating the need to dig a smartphone out of your pocket or purse. But they will provide far more information than the most advanced G-Shock watch available today, or the most expensive chronometer.
For example, Sony this year released the Smartwatch, a two-inch-square screen that can display e-mails, Twitter posts and other pieces of text, all pulled from an Android smartphone. Nike Fuel, a black band with an array of colored lights, measures the energy you exert on a daily basis and sends it to a smartphone. (It also tells the time.) Jawbone sells the Up, a unisex bracelet that tracks a user’s daily activity and sends the information to an iPhone application. Pebble, an innovative watch that can play music and display text, the weather and other information from a phone, caught the public’s imagination on Kickstarter, where it raised $10.3 million. It is expected to arrive next year.
It is the extension of the phone that is appealing. “The wrist becomes a remote screen where you now have the ability to control your phone with a number of different applications,” said Stephen Sneeden, Sony’s product marketing manager. “By virtue of the intelligence of the smartphone, it’s going to help to redefine what goes on your wrist.”
Another reason it may catch on: Mr. Sneeden said business executives were drawn to the Sony Smartwatch because it allowed them to interact with their phones in meetings without seeming rude. (He also said flight attendants did not require people to turn off their watches during takeoff and landing.) But just offering an extra screen for the wrist might not be enough.
Hosain Rahman, chief executive of Jawbone, a San Francisco-based maker of headsets and portable speakers for the smartphone, said he thought the devices available for the wrist should strike a balance between technology and fashion in order to entice a broader audience, particularly the young people who have given up on the watch.
The Sony Smartwatch allows people to control their phones remotely.
“I don’t know if the mass market wants a big display on their wrist if they have a display in their pocket,” he said. “The wrist is used for fashion and expression. You can’t just make something functional, and it can’t just do fashion, either.
“If you’re going to do this well,” he said, “you have to merge the two.”
Mr. Rahman also suggested that people could own several devices that they slipped on and off throughout the day. “You don’t wear the same thing when you go running that you do when you’re going to dinner,” he said.
Consumers are unlikely to buy multiple smartphones. But multiple wrist devices? That’s just what the electronics industry likes to see.
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