San Francisco, 11/30/14 - Could you be part of the emerging group who are turning great ideas and pastimes into real businesses? Or just a small business entrepreneur, to whom it seems like the work never stops? A fun aspect of entrepreneurship is the diversity of people that you meet and the variety of ways that people have gotten to where they are. There isn’t one single formula on how it is done, which makes the journey that more exciting. Some start as salespeople, some investors, some from other failed or successful ventures. Since nearly everyone has become an entrepreneur, similar to how nearly everyone in Los Angeles is an actor, I’ve noticed, through the “coffee-having,” “brain-picking,” “introduce-me-to-investors-please,” meetings that as diverse as they are, entrepreneurs fall into the same few buckets. Lynda Rotenberg has the most clever way of finding out where you stand I've seen in a long time. -By Phil Mora (@orsusvirtum) Not long ago, I was in Pennsylvania coal country speaking with college students about the power of entrepreneurship and how everyone needs to take some risk these days or risk being left behind. During the Q&A, a hand shot up. "I'm wondering how what you're saying applies to me," a young man said. "I don't have a big idea. I don't have connections. And I don't live in Silicon Valley." I said the first thing that came to mind. "Don't worry. You don't need a hoodie to be an entrepreneur!" Afterward, I was haunted by his question -- and disappointed by my glib response. When I first started helping entrepreneurs in the 1990s, the word "entrepreneur" was not popular. It was a rarefied word that applied only to founders of the fastest-growing (or fastest-failing) enterprises. And at the risk of pointing out the obvious, those leaders were mostly young, male and in tech. Today entrepreneurship doesn't just mean starting a tech company, as valuable as that may be. It means undertaking any bold venture -- from selling crafts out of your basement to improving your neighborhood to proposing a new initiative in your corporation. The techniques involved in sharpening your idea, facing down critics, recruiting boosters and handling setbacks apply in almost every realm of work. Entrepreneurship, defined as a nimble, creatively destructive, optimistic force, has become the go-to problem-solving technique of the 21st century. But that's also created a problem. The word "entrepreneur," once underused, is now overused. We have "social entrepreneurs," "intrapreneurs," "mompreneurs," "kidpreneurs." What we need is a new lexicon. In my book, "Crazy Is a Compliment," I propose four categories, or species. 1. Gazelles These are classic entrepreneurs -- those who start new businesses and aim to become hot phenomena. Think of Google, GoPro or Spanx. "Gazelle" was a term that economist David Birch came up with in 1994. It describes high-growth businesses whose sales double every four years. Though just 6% of companies fit this model, this miniscule group accounts for nearly all private sector job creation. Like the animal, gazelle entrepreneurs are fast-moving and high-jumping. 2. Skunks The term "intrapreneur," coined in the 1970s, refers to innovators within large corporations. Though the word remains clunky, the idea of encouraging employees to be more independent and creative has become an urgent cry. The "topple rate" of big companies, a metric that gauges how often they lose their leadership position, more than doubled between 1965 and 2008. Pretending your job is safe and your company is stable leaves you dangerously exposed. If you think risk-taking is risky, being risk-averse is often riskier. Even if your company continues to thrive, your ability to survive in it depends on your capacity and willingness to innovate. Job security these days depends on the same qualities that make good entrepreneurs -- agility, imagination, persistence and execution. As Michael Dell told me, "There are the quick, and the dead." Adapt from within or be forced to adapt from without. Become a skunk. I've adopted this term from Lockheed Corporation, which during World War II set up a secret division to build fighter jets. It was called Skunk Works. The message: entrepreneurs operating within large corporations go out of their way to stink up the joint. 3. Dolphins For the past decade, there's been abundant chatter that the social sector must become more entrepreneurial. Nonprofits need to employ more business techniques. Philanthropy needs more metrics. Despite this, too many organizations continue to lag behind the age of disruption. What they need are more dolphins. Dolphins are contrarians in the nonprofit or public sector who are willing to buck convention and agitate for change. Why dolphins? Because they're smart, social and among the few altruistic animals. But they're not pushovers: harm a dolphin's pod and watch out! Today, even causes for which there are no compelling private-sector solutions are ripe for entrepreneurial shake-up. Dolphins are the ones making the waves. 4. Butterflies The last group that needs to be more entrepreneurial are small-scale or lifestyle entrepreneurs -- plumbers, yoga instructors, bakers, craft makers. 40% of American adults have now spent part of their careers working on their own. As Jay-Z put it, "I'm not a businessman; I'm a business, man." I call this species butterflies, because butterflies are varied (there are at least 17,500 types) and driven by freedom and individualism. At first glance, this group would hardly seem candidates for the skillset of ground-breaking change-makers. Do you really need to be disruptive when you're selling homemade cheese at the farmer's market? The answer: You do, because your competitor probably has an in at Whole Foods, accepts credit-card payments with a Square reader and just launched a vibrant web business. Etsy, the online arts and crafts hub, now has over a million "makers" selling goods directly to consumers. Even butterflies need to spread their wings wider. Today, nearly two decades after I first started mentoring entrepreneurs, innovators of all types are popping up everywhere. They aren't waiting for changes to happen to them, they're making changes happen every day. Whatever your passion, pick one of these species and start writing your story -- or risk being an ostrich, with your head stuck in the sand. [EDITED: Read More Here > Thank You CNN.Com] phil mora philmora.com Digital Marketing + Creative Design Phil Mora (@orsusvirtum) is an Executive Director and VP, Digital Marketing at Hughes Creative, a startup headquartered in San Francisco (hughescreative.net). Obsessed with creativity, fitness, wellness, work-hacking, finance and high-tech, Phil is a thinker, a designer, a doer, a creative, a hacker, and a leader. Find out more about phil at toppgun.net and philmora.com San Francisco, California United States
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San Francisco, 11/22/14 - After a timely post talking about what true leadership is all about (and the lack thereof in San Francisco's “Pop Tech” scene), let’s talk about way of training yourself to be a great leader. Here's my top five: 1. Keep promises, period. Never make promises you're not sure you can keep. Nothing kills your credibility quicker than a breached promise or unfulfilled expectation. 2. Dress to influence. Don't dress to impress, dress to influence. That means making sure your appearance is consistent with your personal and professional brand. Begin by asking yourself how a leader with your aspirations should appear to others. 3. Treat your team as you expect them to treat customers. Asking your team to be courteous to customers and being a jerk to them is incongruent and hypocritical. Being the leader doesn't give you a free pass to indulge your base instincts. The way you treat people is a barometer to everyone on your team. 4. Show your commitment to personal growth. There are ultimately only two ways to grow your business: grow yourself and grow your team. As you and your team improve, so do service levels, operational efficiency and everything else. 5. Ask rather than wait for feedback. Some leaders react to unsolicited feedback as criticism and miss an opportunity to learn. But waiting for your employees to become brave enough to offer you feedback is a risky proposition. Don't ask employees what they like or dislike about you. You'll get better information by asking: "In your opinion, what might I do to become a more effective leader?" -By Phil Mora (@orsusvirtum) If you want to become a leader, don’t wait for the fancy title or the corner office. You can begin to act, think, and communicate like a leader long before that promotion. Even if you’re still several levels down and someone else is calling all the shots, there are numerous ways to demonstrate your potential and carve your path to the role you want. What the Experts Say “It’s never foolish to begin preparing for a transition no matter how many years away it is or where you are in your career,” says Muriel Maignan Wilkins, coauthor of Own the Room: Discover Your Signature Voice to Master Your Leadership Presence. Michael Watkins, the chairman of Genesis Advisers and author of The First 90 Daysand Your Next Move, agrees. Not only does the planning help you develop the necessary skills and leadership presence, it also increases your chances of getting the promotion because people will already recognize you as a leader. The key is to take on opportunities now, regardless of your tenure or role. “You can demonstrate leadership at any time no matter what your title is,” says Amy Jen Su, coauthor of Own the Room. Here are several ways to start laying the groundwork. Knock your responsibilities out of the park No matter how big your ambitions, don’t let them distract you from excelling in your current role. Focus on the present as much as — or more than — the future. “You still have to deliver results in your day job,” says Jen Su. Adds Maignan Wilkins: “You always need to take care of today’s business so that nobody — peers, direct reports, or those above you — questions your performance.” That’s the first step to getting ahead. Help your boss succeed “You have to execute on your boss’s priorities too,” says Watkins. “Show her that you’re willing to pick up the baton on important projects.” Maignan Wilkins also suggests you “lean more towards yes than no” whenever your boss asks you to help with something new. Find out what keeps your manager up at night and propose solutions to those problems. Seize leadership opportunities, no matter how small Make sure your “let me take that on” attitude extends beyond your relationship with your boss. Raise your hand for new initiatives, especially ones that might be visible to those outside your unit. “This will give others a taste of what you’ll be like in a more senior role,” says Maignan Wilkins. It doesn’t have to be an intense, months-long project. It might be something as simple as facilitating a meeting, offering to help with recruiting events, or stepping in to negotiate a conflict between peers. You might find opportunities outside of work, too. You can sit on the board of a local nonprofit or organize your community’s volunteer day. “These activities send the signal that you aspire to leadership potential,” Watkins says. Look for the white space Another way to prove your potential is to take on projects in the “white space.” These are problems that others aren’t willing to tackle or don’t even know exist. “Every organization has needs that nobody is paying attention to, or people are actively ignoring,” Maignan Wilkins says. For example, you might be able to identify a customer need that isn’t being met by your company’s current product line, and propose a new one. Or you could do a quick analysis of how much a specific change would save the company. When you take on a task that no one else is willing to do, you make yourself stand out. Don’t be a jerk There’s a fine line between being ambitious and acting like you’re too big for your britches. “Don’t try to exert authority when you don’t have it,” says Watkins. Practice what he calls “steward leadership”: focus on what your team wants to accomplish instead of putting yourself first. Jen Su recommends “humble confidence,” showing appropriate modesty in your role, while having the self-assurance to know that you will rise to the next level. Be cautious when sharing your ambitions It’s appropriate to raise your ambitions with your manager if you have a trusting, solid relationship, but frame them in a way that focuses on what’s best for the company. Jen Su suggests you lay out your accomplishments for the past year and then ask something like, “As we look further out, where do you see me continuing to make a contribution?” Watkins warns that these conversations shouldn’t come off as being all about you. Instead, engage in a two-way conversation with your boss. If you have the kind of boss who may feel threatened by your aspirations, it’s better to keep your ambitions quiet and prove your potential. Find role models Look for people who have the roles you want and study what they do — how they act, communicate, and dress. “Pick someone at the next level, someone similar to you, and find a way to work with them,” says Watkins. Volunteer for a committee they’re spearheading or offer to help with one of their pet projects. Identify behaviors that you can emulate while being true to yourself. “You don’t want to fake it,” says Maignan Wilkins. It might also help to study people who are stuck in their careers as examples of what not to do, Watkins says. Are they clumsy politically? Do they disrespect the lines of authority? Do they fail to make connections between departments? Build relationships There’s an old adage, “It’s not who you know, it’s who knows you.” When you’re evaluated for a promotion, it’s unlikely your boss will sit in a room alone and contemplate your potential. She’ll rely on others to assess your ability, which means you need supporters across the organization — people who are aware of the work you’re doing. “If you find yourself walking down the hall with the most senior person at your company, be prepared to answer the question, ‘So what are you up to?'” Maignan Wilkins says, “Don’t take lightly any interactions that may seem informal. Treat every situation as an opportunity to demonstrate the value you bring to the organization and your knowledge of the business.” Principles to Remember Do:
Don’t:
Case study #1: Focus on solving problems, not getting promoted In late 2010, after ten years at Citi, Heather Espinosa was promoted to managing director. She reached this executive position by continuously challenging herself — and by making the most of each of her previous roles. “I’ve never been concerned with my title. When I thought an assignment was a stretch, I took it,” she explains. “When I applied for my previous position, the job carried the title ‘project manager.’ But after my first conversation with the manager, I knew it was a position that would require complex leadership skills and challenge me, so I accepted the job.” In each role, Heather embraced additional responsibilities without being asked. “I make an effort to volunteer and raise my hand where I see a need. I started taking on the responsibility of managing director with the hope that if I performed well, the title would come.” And her bosses have always respected this approach. “I rarely walk into my manager’s office and say I want to talk about my career or my next promotion. I walk in and say here’s a problem and here’s how we might address it,” she says. Case study #2: Take any leadership opportunity you can get Mike Subelsky, the co-founder and CTO at Staq, a tech start-up that makes software for digital advertising companies, spent most of his early career in roles with lots of responsibility, but not much authority. “I held a number of positions where I felt I had a great deal of influence, but I was never the one calling the shots,” he says. Still he worked hard, hoping to someday move up the ladder. “I’ve always tried to be the kind of employee that the boss never has to worry about,” he explains. He focused on doing the best he could in whatever role he had, and always raised his hand for projects. He also looked for opportunities to exercise leadership outside of the office. In 2004, he started a nonprofit in Baltimore. “It was a great laboratory,” he says. “It allowed me to practice being a leader.” Then, last year, he and his partner co-founded Staq. All of Mike’s preparation had paid off. In fact, the company received $1 million in seed funding this past month. “I always knew I wanted to be where I am now: I am hiring employees and creating a wonderful place to work.” [EDITED Read More Here > Thank You HBR] phil mora philmora.com Digital Marketing + Creative Design Phil Mora (@orsusvirtum) is an Executive Director and VP, Digital Marketing at Hughes Creative, a startup headquartered in San Francisco (hughescreative.net). Obsessed with creativity, fitness, wellness, work-hacking, finance and high-tech, Phil is a thinker, a designer, a doer, a creative, a hacker, and a leader. Find out more about phil at toppgun.net and philmora.com San Francisco, California United States |
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