For a platform to succeed, it has to do 3 things: Pull, Facilitate, and Match
Note: Units that cannot be matched do not contribute to activity on the platform, and the platform only has value when it creates value, which is when there is activity.
Consider how Uber facilitates value exchange, creates persistent value and then creates a feedback loop:
Rules, Tools, and Trust
To facilitate effectively, at scale, the platform’s curator needs to create a culture where the adequate behaviors happen. This is achieved with Rules, Tools, and Trust.
The 7 Cs of Trust
The Types of Payments
There are a few ways a consumer can “pay” a producer — that is, offer value:
And here are the best ways to capture value on the platform – while noting that the platform should capture value for every interaction:
(To be continued)
Let me know what you think!
DM me @philippemora on IG and Twitter
My name's phil mora and I blog about the things I love: fitness, hacking work, tech and anything holistic.
Head of Digital Product
thinker, doer, designer, coder, leader