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This is a video summary of my thoughts as I leave the agriculture industry after 3 years. My focus in the video is my achievements awhile at Nutrien building their digital e-commerce platform. My high level summary: disruption will come from cultural change and regulation in an industry where land owners, input manufacturers and global consumer package goods companies increasingly will run the show.
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 {my current notes on a few things I have been following this month: web3, digital health, and a changed workforce}
New directions for digital healthcare In the past two years we have seen rapid cycles of innovation, deployment and deliveries of health care technologies that would have been difficult imagine even 5 years ago – but is 2022 going to be the big year during which we learn about what actually works in digital health? For example, there has been a rapid expansion of insurance coverage for remote patient monitoring, like the remote collection (use connected sensors) of patient blood pressure, weight, or blood glucose levels measurements in both public and private insurance systems – for example my healthcare provider offered me a full year of access to both apple fitness plus and peloton. This is a really great step forward using digital technology and tools to help improve the life and the experience of those who engage with the health care systems …. But now is perhaps the time to look at all of this data to find out, learn and reflect on how well these tools work and for whom? I think success in health tech will be measured in how the existing health care system improves in quality, patient-centricity, and convenience using these insights and driving the vision of a digital health future. NFTs in the mainstream (finally) driving crypto adoption? It turns out that 2021 saw a huge spike in the creation and sale of non-fungible tokens (NFTs) as People bought and traded NFTs of everything from contemporary art to images of apes and a giant tungsten cube . In many ways, I think there’s nothing new here since NFTs provides just a sort of digital deed to establish the ownership of a certain good. They make it possible to assign and transfer ownership of digital assets like digital art and music, they make clear who the owners are. In addition, NFTs are programmable, which makes it possible to expand their features, as a result, their value over time. As more mainstream brands and artists continue to popularize NFTs in 2022 and with marketplaces like OpenSea and Coinbase NFT coming up in 2022, these products will become significantly more accessible to consumers. Most importantly, NFTs have already proven that they can bootstrap communities of consumers and capture the public’s imagination in a way that cryptocurrency mostly hasn’t. The demand for NFTs is already driving innovation to make crypto wallet technology to more intuitive and better protected for consumers, which makes it more likely that NFTs will finally help take crypto mainstream. A new and changed workforce In 2021, most companies have viewed the evolutions caused by the Pandemic as an anomaly. They were wrong. Covid actually has accelerated many underlying trends that were latent in the labor market before the onset of the pandemic. Companies will now have to account for them in their human resource strategy. I think the disruption is far beyond what most imagine. The workforce cultural makeup post-pandemic and the supply-demand imbalance is becoming a permanent feature on recruiting which is going to make companies have to re-engineer basically everything in recruiting and retention, in particular working much harder in reducing turnover as many people reconsider the role of work in their lives. Most importantly, firms depending on creative and knowledge workers will be better served to consider how they can reshape their job descriptions to retain talent fed up with fulfilling various corporate process “requirements” and “culture compliance” to make themselves attractive to a new and powerful class of gig workers with world-class skills.  In my previous note, I have been discussing that we’re in 2022 at an inflection point with the future of work, digital nomadism combined with the rapid maturing of web3-associated technologies, that is most likely already altering the fabric of society. I made the personal choice to sit at the confluence this web3, DeFi and blockchain rapidly evolving technology wave – simply because the developments in web3, including NFTs, decentralized storage, computing power, digital currencies, in other words distributed ledger tech definitely help creators to opt and enjoy the benefits of ownership, empowerment and overall, 360 degrees decentralization – away from Silicon Valley, California and its trappings (at least for me and my fam). I'm super proud to be part of the @usebraintrust movement where we are building a better future of work for everyone! And this $100M of $BTRST is for all of us. Come and build with us! $BTRST #web3 1. (Finally) an unparalleled explosion of AI From generative pre-trained transformer models and digital twins to synthetic data, mini machine learning models run at the edge of specialized AI embedded silicon, in 2022 I sense that AI is finally maturing – we’re finally moving with general deep learning and neural networks to the benefit of no- and low-code platforms with advanced robotic process automation, for example GPT-3 is already used to write code faster, which in turn makes jobs less monotonous and more focused on the fun part which is creation. 2. Decentralized finance is here to disrupt a lot more industries! Thanks to the current popular focus on NFTs, DeFi is already creating a lot more opportunities for people to take their financial lives back into their own hands: because non-fungible tokens make it possible to prove ownership of a digital asset, regardless of what that asset is, and once we can prove ownership, that asset become tradable and exchangeable to drive economic growth. This characteristic in itself, amongst others specific to NFTs, are redefining our economic system in 2022:
NFTs have the potential to redefine the existing financial infrastructure by displacing the existing incumbents. For example, today banks make a lot of profit by selling, reselling and insuring real estate mortgages linked to land properties. Now imagine that you can replace any real-world asset (real estate, car, art, etc.) with any digital asset linked to an NFT and replace the bank with smart contracts: this is decentralized finance (simplified). In addition to this, NFTs bring completely new ways of earning an income: once you have earned, minted, or bought an NFT, you can rent it out, borrow against it, license it, sell it, package it, insure it …. In other words, make money with it. So, it’s fair game to play to earn (no pun), read to earn, think to earn, stream to earn, in fact, whatever-you-come-up-with to earn. As a result, DAOs will enable any community to come together - empowering content creators, crypto owners and innovators to make money without the involvement of traditional financial institutions. 3. Enter the metaverse and the future of (mostly remote) work Let’s say that 2025 is the new 1995 and that the metaverse is going to have the same impact on society that the first and second internets have had for the past two decades. As the required tech to move from a centralized to decentralized web is getting closer to be fully ready (I’ve already talked about the software, now the hardware like AR and VR headsets is making leaps forward, see what Sony announced at CES 2022 for PS5 or the MR headsets from Apple). This is going to completely change the way with socialize, live and work. As an example, as people have reflected during the pandemic on their lives, valuing more family time and having seen the benefits of remote work, reduced commute time and the ability to focus more on projects they’re passionate about, are no longer geographically bound to work where they live. This is good, as now more than ever, the world is your oyster. And the same applies to those startups and companies fully embracing remote work. They, too, are able to fish in a much bigger talent pool. And as remote working technologies are becoming more advanced and intuitive, because of the metaverse, where collaboration across the digital highway can become the norm. Let me know what you think!
My name's phil mora and I write about the things I love fitness, hacking work, tech and anything holistic. Head of Product thinker, doer, designer, coder, leader.  It’s not new that I am a really big fan of super well integrated platforms and given the really fragmented offering in Ag Tech in North America, I have always been advocating for “the universal easy button” to help farming be efficient, sustainable and profitable. Yet the reciprocal cultural hurdles are way higher than I ever imagined. From the usual “you’re not from Ag” to downright universal tech skepticism, here are a few of the best Ag quotes I have been able to gather over the past few years 9. I thought you said I could fix all my problems with your imagery! 8. You can’t have all my data because I lost it in one of my hundreds of USB drives. 7. When you said calibrate my data, you didn’t even ask if I knew what the heck I was doing? Can I still send you 100 files from the last four years with two different types of combines? Oh, also my neighbor helped. I’ll take that free hat now. 6. We just raised $10 million and said “artificial intelligence” so will you pay us $5 per acre? 5. So, my super high-res imagery doesn’t work on my monitor and I ran out of storage since I have like 10,000 pictures. Also, after losing the third drone, the fourth one is free, right? 4. SSURGO? Sounds more like “Sure, go ahead and waste my money on that really bad soil/VRA map!” Wait, I get free VRA maps and a year subscription? I’ll take it! 3. If you think machine learning is cool, try losing thousands of dollars by switching your agronomy decision to someone like GEICO! 2. Oh cool, another sensor to put on my ground. But wait, look at that, a free plastic rain gauge with calendar. What does yours do better? “Tells you the future…” Awesome, here is $1,500. 1. “It’s unlikely but there is a small chance this data from this machine will work in this other machine you may just need to spend another 10k on this system instead.” Here’s the only solution that will work: the winning strategy is to build an all-in-one, API driven, open ag platform that is field-based, features a mix of actual data and synthetic modeling toward digital twins and delivers accurate predictive recommendations with the best easy button in the industry. Let me know what you think!
My name's phil mora and I write about the things I love: fitness, hacking work, tech and anything holistic. Head of Product thinker, doer, designer, coder, leader |
head of product in colorado. travel 🚀 work 🌵 food 🍔 rocky mountains, tech and dogs 🐾
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