Press releases are necessary because they help companies get their message straight and get consensus around that message. They mark a point in time for a company and cast a vision for what a product, program, or initiative can become.
I have discussed in previous posts (here and here) about the “press release backwards” product development process famously invented and used at Amazon where the most important parts of that process is the mock press release that product managers are required to write to help think through the potential impact of their ideas.
But what do you do when the product vision is a bit fuzzy? Here are a few pointers that might be helpful for teams inventing the future.
Then they address key three questions to ensure the product vision is sound:
The answers to these questions help to inform updates to the document. The team then presents a final version to Bezos and other executives, after which work can begin.
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My name's phil mora and I blog about the things I love: fitness, hacking work, tech and anything holistic.
Head of Digital Product
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