Search the site...

  phil mora
  • The Global Nomad
  • About
  • Portfolio
  • Contact and Book
  • The Training Log
  • The Global Nomad
  • About
  • Portfolio
  • Contact and Book
  • The Training Log


​The Global Nomad
(JAN-MAR 23 = PHILADELPHIA)

about

Warner Bros. to Rent Movies Digitally on Facebook

3/8/2011

0 Comments

 
Picture
That's a significant move. Would be interesting to know about the sales generated. First truly global VOD service !

(Reproduced from the Hollywood reporter)
Warner Bros. to Rent Movies Digitally on Facebook
12:55 AM 3/8/2011 by Gregg Kilday

The studio, which says it is the first to offer movies directly on the social media site, aims to roll out additional titles over the coming months.

Warner Bros. is turning to Facebook, where it hopes to find an electronic audience interested in digitally renting The Dark Knight.

Warners said Monday that it is the first Hollywood studio to offer movies directly on Facebook. Friends of Christopher Nolan's Knight, the second of his two Batman movies, can rent the film by going to its official Facebook page and clicking a "rent" icon to apply Facebook Credits. The cost per rental is 30 Facebook Credits, or $3.

Viewers will have 48 hours from the purchase to watch the movie, which can be viewed full screen and also paused and resumed within that period. While watching the movie, consumers will also have full Facebook functionality, including the ability to post comments, interact with friends and update their status.

"Facebook has become a daily destination for hundreds of millions of people," said Thomas Gewecke, president of Warner Bros. Digital Distribution. "Making our films available through Facebook is a natural extension of our digital distribution efforts. It gives consumers a simple, convenient way to access and enjoy our films through the world's largest social network."

While the Knight offering is described as a test, Warners also said that additional titles for both rental and purchase will be rolled out over the coming months.
0 Comments

Skype to Roll Out Ads

3/7/2011

0 Comments

 
Picture
Very interesting, especially the comments on the anticipated IPO. $7m loss ? That's not a lot of revenue with 145 million monthly users !

(reproduced from wsj.com)
Skype to Roll Out Ads
By SCOTT MORRISON

Internet telephony service Skype plans to start rolling out ads to consumer users this week in a bid to develop a new revenue stream ahead of the company's anticipated public offering.
Skype's IPO could be one of the biggest in the technology sector since Google Inc. raised $1.67 billion in 2004, but while hundreds of millions of people around the world use Skype, some investors remain concerned about its ability to profit from its huge user base.

The Luxembourg-based company had an average of 145 million monthly connected users at the end of 2010, but only 8.8 million monthly paying users, according to Skype's recently filed amended S-1. Last year, it generated $860 million of net revenues and had a net loss of about $7 million.

The new display ads, which will initially feature advertisers such as Groupon, Universal Pictures and Visa Inc., will appear at the top of the service's main page in its Windows client, the company said in a blog post.

Skype said the ads, which will initially appear in the U.S., U.K. and Germany, may include audio or video. Advertisers can add a 'click to call" button in the ad and users will be able to share ads to their Facebook or Twitter accounts.
Skype said the ads would not interrupt users with pop-up ads or banner ads in the middle their conversations. Users will be able to close ads. Skype said it may experiment with other formats as well.

Like other Internet services, Skype is luring advertisers with its ability to target users based on non-personally identifiable demographic data, such as a person's location, gender and age. The company warned that it may use this data for ad targeting, but noted that users may opt out of targeting.

Skype has said its strategy is to continue developing free products while adding new paid products and promoting its subscription service to consumer users and large enterprise customers. The company said in its S-1 that advertising, gaming and the sale of virtual goods represent a "meaningful opportunity" to increase revenue.

The company didn't immediately respond to requests for comment.
Skype filed pre-IPO documents in August and was expected to go public in the first half of this year. But people familiar with the situation have said Skype's hiring of a new chief executive in October and uncertainties in the IPO market and economy have slowed the offering process.
0 Comments

The Reinvention of Silk

3/7/2011

0 Comments

 
Picture


Not really consumer electronics (for now ...) but I though it was a really fascinating article for a new week in technology !




(Reproduced from the New York Times)
The Reinvention of Silk
By HENRY FOUNTAIN
Published: March 7, 2011

As some silk researchers see it, if spiders were gregarious vegetarians, the world might be a different place.

For spiders are nature’s master silk makers, and over millions of years of evolution have developed silks that could be useful to people — from sticky toothpastelike mush to strong and stretchy draglines.

“There’s not just one kind of material we’re talking about,” said Cheryl Hayashi, who studies the evolutionary genetics of spider silk at the University of California, Riverside. “You can look in nature, and there are a lot of solutions already made. You want a glue? There’s a silk that’s already a glue.”

For years there has been talk of the bright promise of spider silk: that it might one day be used to make cables that are stronger and lighter than those of steel, for example, or bulletproof vests that are more effective than those made of Kevlar.


Read More
0 Comments

Even Better Than the Real Thing

3/3/2011

0 Comments

 
Picture
I did post a few articles on AR last July. Awesome subject, and something new from a European perspective. AR is in my opinion the perfect business model for LBS. Great potential for the industry !!! Also check this company - they are a platform leader http://www.layar.com/

(Reproduced from the Wall Street Journal)
http://tinyurl.com/4rgtrhs
Even Better Than the Real Thing
Commercial opportunities for companies embracing augmented reality are vast, but not immediately obvious
By PAUL SKELDON

'It's the real world—only better." This is how Jay Wright, business-development director at technology company Qualcomm Inc., describes the latest buzz technology to grip the digital world.

So-called "augmented reality" is the overlaying of digital information onto the real world, and everyone from games designers to retailers to health-care companies to estate agents are gearing up to use it. While the potential for such technology to change the world is vast, the biggest challenge for its backers will be to convert this virtual revolution into rock-solid profits. Fortunately, there are countless ways this can be achieved, but not all are immediately obvious.


WSJ Europe Technology Editor Ben Rooney speaks to Jim Balsillie, co-CEO of Research in Motion, about RIM BlackBerry's current place in the smartphone market and what to expect from RIM in the future.
Augmented reality has shifted from its high-industrial beginnings at aerospace firm Boeing Co., where it was used to overlay schematics of complex wiring diagrams onto actual wiring via a headset, to being a tool that offers to bring together the real world and the Internet. Such a confluence of the actual and virtual worlds should already have offered a route to riches untold. But the commercial potential of this new technology is very far from being realized.

Read More
0 Comments

    head of product in colorado. travel 🚀 work 🌵 food 🍔 rocky mountains, tech and dogs 🐾

    Picture

    Categories

    All
    Change Agents
    Experiences
    Fitness
    Hacking Work
    Technology

    Archives

    December 2022
    November 2022
    February 2022
    January 2022
    December 2021
    November 2021
    October 2021
    September 2021
    July 2021
    June 2021
    May 2021
    April 2021
    March 2021
    February 2021
    January 2021
    December 2020
    November 2020
    October 2020
    September 2020
    August 2020
    July 2020
    June 2020
    May 2020
    April 2020
    March 2020
    February 2020
    January 2020
    December 2019
    November 2019
    October 2019
    July 2019
    June 2019
    May 2019
    April 2019
    March 2019
    February 2019
    January 2019
    December 2018
    November 2018
    October 2018
    September 2018
    July 2018
    June 2018
    May 2018
    April 2018
    March 2018
    February 2018
    January 2018
    December 2017
    November 2017
    July 2017
    June 2017
    May 2017
    April 2017
    March 2017
    February 2017
    January 2017
    December 2016
    November 2016
    October 2016
    September 2016
    August 2016
    July 2016
    June 2016
    May 2016
    April 2016
    March 2016
    January 2016
    October 2015
    August 2015
    July 2015
    June 2015
    May 2015
    April 2015
    March 2015
    February 2015
    January 2015
    December 2014
    November 2014
    October 2014
    September 2014
    August 2014
    July 2014
    June 2014
    May 2014
    April 2014
    March 2014
    February 2014
    January 2014
    December 2013
    November 2013
    October 2013
    September 2013
    August 2013
    July 2013
    June 2013
    May 2013
    April 2013
    February 2013
    January 2013
    December 2012
    August 2012
    July 2012
    June 2012
    May 2012
    April 2012
    March 2012
    January 2012
    December 2011
    October 2011
    September 2011
    August 2011
    June 2011
    May 2011
    April 2011
    March 2011
    February 2011
    January 2011
    December 2010
    November 2010
    October 2010
    September 2010
    August 2010
    July 2010

    RSS Feed

Phil Mora
​San Francisco .Rennes .Fort Collins .Philadelphia
Phone: (415) 315-9787 . Twitter
@philippemora .  braintrust | polywork | behance

Copyright © 1999-2023 Marshall Tucker by Bold (MT2B) All Rights Reserved