Case Study: Augmented Reality and Mobile Advertising.
There has been lots of talk about augmented reality apps since last year. For instance, mashable was talking about iPhone AR apps last year (http://tinyurl.com/yhhouds) and I did try worksnug in London and San Francisco and Le Bar, and played SkySiege (awesome in a plane). However finally I downloaded wikitude on my iPhone 4 – uses both GPS and Compass for accuracy, and we are really starting to get there (www.wikitude.com).
The best AR apps are actually sponsored by large firms (le Bar is a Stella Artois of InBev app, WorkSnug by Plantronics) and actually could be the best shot at mobile advertising. Something to think about.
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> I am the Head of Product at Sikka Software.